Were seeking a strategic and creative Director of Content Marketing to lead the development and execution of a global content strategy that elevates our brand, engages financial industry stakeholders, and drives demand for our products. This role is ideal for a seasoned B2B content leader with deep experience in enterprise software and a strong grasp of the fintech space.
About the position
As the Director of Content Marketing, you will own a multi-format content programfrom thought leadership and customer storytelling to product marketing content and demand-generation assets. You will lead a team of writers and video producers, manage a global content calendar, and ensure alignment with marketing, product, and sales priorities across regions.
This role requires a master storyteller who can translate complex technology into compelling narratives that resonate with both technical and non-technical audiences. Youll play a critical role in shaping how the world understands our innovations and how prospects experience our brand.
Responsibilities
Develop and lead the global content strategy to support brand awareness, market positioning, and pipeline generation across regions.
Create and manage a diverse portfolio of content, including:
Customer case studies and testimonials
Product-centric content that showcases value and differentiation
Executive-level thought leadership, blogs, whitepapers, and more
Translate complex fintech and software topics into clear, compelling messaging for non-technical business decision-makers.
Collaborate closely with product marketing, sales, customer success, and regional marketing teams to ensure content relevance and impact.
Manage and grow a high-performing content team (writers, editors, and video producers), as well as freelancers and agency partners.
Own the editorial calendar and ensure consistent storytelling across all channels and formats.
Ensure content is optimized for SEO/AIO, aligned with lead generation goals, and measured for performance.
Act as a brand steward, maintaining voice, tone, and messaging consistency across all content.
Support global go-to-market campaigns and events driven by our regional field marketing managers, with tailored content.
8+ years of experience in B2B content marketing, with at least 3 years in a leadership role.
Proven experience developing content for fintech or financial services audiences.
Strong background in enterprise software marketing is required.
Demonstrated ability to simplify complex, technical subject matter into accessible, benefit-driven content.
Skilled storyteller and editor with an eye for both narrative and detail. A track record of developing content that supports competitive differentiation.
Experience managing cross-functional teams and working across geographies.
Knowledge of SEO/AIO, digital marketing, marketing automation, and performance measurement.
Ability to thrive in a fast-paced, high-growth environment with flexibility for shifting priorities.
