Job Summary:
seeking a dynamic and experienced Digital Manager to join our marketing team. This role is pivotal in driving our customer acquisition growth and enhancing our brand presence on social media platforms. The ideal candidate will be adept at developing and executing lead-generation strategies, managing social media campaigns, and analyzing performance metrics to optimize our marketing efforts. This is a unique opportunity to join a growing team of tech-savvy marketers!
Requirements
1. Lead Generation:
Develop and implement effective lead generation strategies to attract and convert potential customers.
Utilize various channels including email marketing, content marketing, SEO, PPC, and social media to generate leads.
Manage and optimize lead nurturing campaigns to move prospects through the sales funnel.
Collaborate with the sales team to ensure seamless lead handoff and follow-up.
Track and analyze lead generation metrics to measure success and ROI, and adjust strategies as needed.
Social Media Management:
Create and execute a comprehensive social media strategy to enhance brand visibility and engagement.
Manage and curate content for social media channels including LinkedIn, Facebook, Twitter, Instagram, and others.
Engage with our online community, respond to inquiries, and foster relationships with followers.
Monitor social media trends, tools, and applications and leverage them to improve our social media presence.
Analyze social media performance metrics and provide regular reports to senior management.
Develop high-quality, engaging content tailored to our target audience.
Work closely with the marketing, sales, and product teams to align lead generation and social media efforts with overall business goals.
Communicate campaign results and insights to stakeholders and provide recommendations for improvement.
Bachelors degree in marketing, communications, business, or a related field.
3+ years of experience in lead generation and social media management.
Proven track record of developing and executing successful lead-generation campaigns.
Strong understanding of social media platforms, tools, and best practices.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in marketing automation tools (HubSpot), CRM software (Salesforce), and social media management tools.
Creative thinker with a passion for innovation and continuous improvement.
