The opportunity
Associate Director, Product and Customer Experience designs, develops and implements marketing programs and strategies to support the organization’s products, results and goals. Leads customer-centric approach and creates customer strategy through Teva’s methodology. Identifies and implements marketing strategies and programs in collaboration with Product Excellence and Customer Experience. Maximizes the impact of interactions with key stakeholders in healthcare, governments and professional medical societies. Leads and executes strategic marketing events in the therapy area with focus on new product launches and strategic products with high value.
How you’ll spend your day
Key Areas of Focus:
– Aims to maximize the impact of interactions with a growing group of customers and stakeholders, governments, health providers and professional medical societies.
– Facilitates stronger market development by reinforcing account management, involving opinion leaders at an early stage to achieve stronger market development by reinforcing account management.
– Responds swiftly and flexibly to new regulations in health policy or commercial codes of conduct.
– Recognizes critical moments regarding market trends in specific therapy area and gathers business intelligence from key customers.
– Customer-centric approach – cross-functional approach to KOLs in collaboration with PE and CX (customer prioritization) according to changing needs of customer.
– Customers present in different Teva’s therapy areas parallelly insight sharing & optimal activities planning.
– Facilitate and organize marketing advisory boards for new product launches prior to definition of final marketing strategy.
– Monitor and control marketing budget and financials for CE.
– Full accountability: P&L responsibility, approval of product AOP/LBE – prepared by PE and CE.
– Support Innovation & Excellence.
– Collaborate with cross-functional teams to ensure effective product life cycle management, from launch strategies to lifecycle planning.
– Develop sales force design to achieve targets and secure strong financial performance and deliver on operational commitments including top line revenue growth, market share improvement and increased profits.
– Volume & sales forecasting bottom-up approach, inputs and insights to PE and CE.
– Budget & activities planning bottom-up inputs and insights to PE and CE.
– Strategy & operative execution, set direction for the business and align the team to execute product and therapy area strategy with customer – centric approach and optimization of promotional mix.
– Prioritizations of activities harmonize with PE (marketing execution), CE (customer excellence) and Institutional Sales (commercial terms and strategy).
– Foster sales excellence in key focus areas (targeting, call quality, performance and people) to maximize impact of interactions with customers and achieve customer excellence.
– Develop and set customer segmentation in collaboration with PE and CE in line with defined Customer Value Proposition and Customer definition.
– Assure implementation of proposed tactics from PE and CE regarding customer preferences.
– Recommend and prepare industry benchmarked incentive plans in collaboration with other related departments.
– Monitor SF Targets (CRM) and KPIs and lead all sales processes.
– Create, develop and execute best in class sales force training, knowledge management and skills in collaboration with PE and CE.
– Perform CX measurement and define customer satisfaction and channel insights.
– Develop models for content personalization & channel mix – collaboration with OmniOps and PE.
– Conduct frequent field visits to liaise with HCPs, gaining deeper market understanding and customer insights.
– Prioritize and monitor customer experience budget.
