The opportunity
The Associate Director is a member of the CNS Marketing team. The person will be leading Ajovy. The role will require regular and extensive liaison with marketing colleagues in various countries and EU HQ cross-functional colleagues. The Associate Director reports to the Head of CNS Europe.
How you’ll spend your day
Lead the performance of Ajovy, working closely with the brand team to develop and execute the brand strategy, including driving annual brand planning, developing operational plans, and creating alignment with stakeholders across the organization.
Oversee in-market execution and provide direct guidance to EU countries, maintaining regular touchpoints and follow-up on strategies and tactical execution.
Collaborate with EU cross-functional teams, including market access, medical affairs, market research, digital, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, and patient relations.
Develop omnichannel promotional/marketing campaigns, PR, and sales material across the brands to communicate their clinical value and features.
Engage and work effectively with global functional teams.
Plan, monitor, and steer the promotional/marketing budget.
Manage external scientific conferences (CNS) in line with Global and EU strategy, engage with external customers, and establish/maintain relationships with external experts where appropriate.
Build market knowledge in this field and inform people internally.
Monitor execution results of marketing/commercial strategies on a country level against plans and budgets.
Build market knowledge and relationships with key stakeholders across Europe.
Manage and contract vendors and professional services agencies for project execution.
Responsible creation for the promotional materials and all approval processes as defined appropriate SOP’ s.
Follow all policies and procedures and apply all other needed approvals.
Evaluate and maximize ROI on marketing projects/programs.
Ability to manage people and processes without a direct reporting structure.
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