The opportunity
The Associate Director of US Payer Marketing works closely with US brand teams to create and align on the overall brand strategy and planning for launch as it relates to market access and the payer environment. The individual in this role is responsible for supporting the organization with strategic and tactical leadership and execution specific to one of our top neurology products. This includes working with cross-functional colleagues to profile the payer landscape, represent Teva in partnership meetings for co-promotion products, develop and execute payer research, develop strategies to achieve product access goals, plan for product launches and create payer messaging and pull through tactics to enhance brand performance.
How you’ll spend your day
All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
Lead the development and evolution of payer strategies that maximize patient access to Teva and co-promotion brands
Partner with cross-functional teams and co-promotion partners to conduct highly innovative research/analytics to define brand payer strategies
Integrate payer access strategies into brand Operating Plans
Present payer issues, opportunities and recommendations to stakeholder leadership teams
Develop and implement a compelling value story to payers by collaborating with cross-functional and co-promotion partner colleagues including brand teams, market access leadership, pricing and contracting, HEOR, etc.
Develop and gain approvals for marketing tactics and materials that effectively communicate the payer value story
Inform pricing and contracting evaluations and decisions
Identify and address product barriers to payer access and performance by applying advanced understanding of, and experience with, pricing strategies and payer analytics
Analyze market trends across the payer environment, therapeutic areas, and brand lifecycle to adjust/update payer strategies
Collaborate with Brand Marketing, Pricing and Contracting, Medical Affairs, co-promotion partners and other stakeholder teams to ensure payer strategy aligns with overall product strategy and company performance objectives
Responsible for developing payer-centered branding, awareness, and pull-through
Collaborate and negotiate to align cross-functional and co-promotion interests
Contribute to the financial forecasting process in support of regular operational and strategic business reviews
Track and trend ROI, targeting, formulary status and pull through program effectiveness through various IT and data resources.
Attend various market access and relevant therapeutic association meetings to stay current on market trends, clinical developments and treatment guidelines.
Help develop and administer budgets, resource plans, and performance objectives for the team
The person hired for this role will need to be able to site out of our Parsippany, NJ site 3 days a week
