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We are looking for a Product Marketing Director to join our team to scale our developer footprint to the next level.
This individual will lead our Product Marketing efforts for our API product, Programmable Media, via our self serve funnel.
You, as the expert, are expected to bring innovative ideas and creative strategies to accelerate our growth in the industry and collaborate with cross functional teams.
Come join us here.
Responsibilities:
Drive B2D product marketing for our API product line, Programmable Media, via our self-serve PLG GTM motion.
Bring deep developer persona subject expertise to the product marketing team
Craft compelling product messaging and stories for key use cases valued by developer personas
Using data, understand deeply the main self-serve cohorts and work with the growth marketing, developer experience, and customer engagement teams to drive acquisition (sign-ups) and upsell/cross-sell from free to paid plans.
Research and devise GTM strategies for upgrading paid self-serve plans to enterprise plans and enable sales teams to scale this upgrade motion
Launch new innovations to existing customers and developer community
Create value-based content in the form of web content, blogs, datasheets, brochures, demos, videos, presentations and training materials
Represent us at thought leadership, demand generation and company events as the API and developer SME
Generate developer and/or self-serve cohort persona profiles