The Customer Marketing Manager will play a critical role in developing and executing marketing strategies that enhance customer engagement, loyalty, and advocacy.
This role will collaborate closely with cross-functional teams to create and implement campaigns that resonate with our customers, drive product adoption, and support business growth.
What Will You Do?
Develop and implement customer marketing programs that drive engagement and retention, including loyalty programs, customer communications, and advocacy initiatives.
Build and manage a customer advocacy program, including identifying potential advocates, facilitating customer stories, and creating case studies.
Create and manage customer segmentation and targeting strategies to deliver personalized marketing campaigns.
Analyze customer data and feedback to identify trends, opportunities, and areas for improvement. Use insights to inform marketing strategies and initiatives.
Work closely with sales, product, and customer success teams to align marketing efforts with customer needs and business goals.
Plan and manage virtual and on-site events for customers, including summits, round tables, webinars, etc. This includes agenda planning, logistics, developing promotional communications to drive attendance, and follow-up.
Lead all SWAG and strategic gifting operations, including research, copywriting, purchasing, inventory management, and worldwide shipping.
Track and measure the effectiveness of customer marketing campaigns, providing regular reports on performance and making data-driven recommendations for improvement.
Stay up to date with industry trends and emerging technologies to identify new opportunities for customer engagement and retention.
This role will collaborate closely with cross-functional teams to create and implement campaigns that resonate with our customers, drive product adoption, and support business growth.
What Will You Do?
Develop and implement customer marketing programs that drive engagement and retention, including loyalty programs, customer communications, and advocacy initiatives.
Build and manage a customer advocacy program, including identifying potential advocates, facilitating customer stories, and creating case studies.
Create and manage customer segmentation and targeting strategies to deliver personalized marketing campaigns.
Analyze customer data and feedback to identify trends, opportunities, and areas for improvement. Use insights to inform marketing strategies and initiatives.
Work closely with sales, product, and customer success teams to align marketing efforts with customer needs and business goals.
Plan and manage virtual and on-site events for customers, including summits, round tables, webinars, etc. This includes agenda planning, logistics, developing promotional communications to drive attendance, and follow-up.
Lead all SWAG and strategic gifting operations, including research, copywriting, purchasing, inventory management, and worldwide shipping.
Track and measure the effectiveness of customer marketing campaigns, providing regular reports on performance and making data-driven recommendations for improvement.
Stay up to date with industry trends and emerging technologies to identify new opportunities for customer engagement and retention.
Requirements:
Bachelors degree in Marketing, Business, Communications, or a related field.
Minimum of 3-5 years of experience in customer marketing or related roles.
Fluent in English, both written and spoken.
Strong understanding of the customer lifecycle and experience in developing marketing strategies to enhance customer engagement and retention.
Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and data analysis.
Strong analytical skills and a data-driven mindset.
Creative thinker with the ability to develop innovative customer marketing initiatives.
Ability to work collaboratively across teams and functions.
Nice To Have:
Experience in a cybersecurity company
Experience in a B2B SAAS company/ cybersecurity
Bachelors degree in Marketing, Business, Communications, or a related field.
Minimum of 3-5 years of experience in customer marketing or related roles.
Fluent in English, both written and spoken.
Strong understanding of the customer lifecycle and experience in developing marketing strategies to enhance customer engagement and retention.
Ability to manage multiple projects simultaneously and work in a fast-paced environment.
Experience with marketing automation tools, CRM systems, and data analysis.
Strong analytical skills and a data-driven mindset.
Creative thinker with the ability to develop innovative customer marketing initiatives.
Ability to work collaboratively across teams and functions.
Nice To Have:
Experience in a cybersecurity company
Experience in a B2B SAAS company/ cybersecurity
This position is open to all candidates.
