The Performance/Monetisation team at Bingo Bash, operates the live game, drives our monetization strategy, and ensures we have a healthy product. We are responsible for developing and operating live events, driving revenue and sales performance, and owning key game metrics.
As a Live Ops / Monetisation Lead for Bingo Bash, you will be at the heart of our games live operations and monetization strategies. Your primary focus will be to drive the performance of all content in the game (including core content, events, promotions and evergreen features), optimize our monetization tactics, and ensure a healthy game economy. You will work closely with cross-functional teams, including game design, UI/UX, and marketing, to build and implement engaging events and offers that improve player engagement and revenue.
Strategy and Planning:
Develop a comprehensive strategy and detailed plan for live events, sales, and new game content to increase long-term customer value.
Collaborate with game design and UI/UX teams to craft and write requirements for new events, sales, and game content.
Feature Operations and Sales Management:
Partner with feature teams at all stages of development to ensure requirements from LiveOps perspective are addressed.
Design, build, and implement events, contests, and promotion plans to drive monthly goals and target metrics for the studio team.
Own and lead the implementation of events from concept to execution (including requirements, asset management, configuration, balancing, testing, messaging, and execution).
Analyze the performance of events and sales and their impact on important metrics and game health to advise iterations and optimizations.
Operate existing features like Battlepass and Albums to drive monetization and experience goals, ensuring these features are consistently delivering value to players and contributing to overall revenue targets.
Design and implement A/B tests to optimize live events and sales.
Performance Monitoring:
Own game metrics such as Revenue, DAU (Daily Active Users), DAP (Daily Active Payers), ARPPU (Average Revenue Per User) and Retention.
Ensure the game has a healthy product lifecycle through continuous monitoring and improvement of performance metrics.
Team Leadership:
Take ownership of the entire LiveOps team and drive outstanding performance.
Lead and mentor a small team of performance/product managers, providing mentorship and support to achieve team objectives.
Foster a culture of entrepreneurship within the team, encouraging innovative solutions to improve monetization and player engagement.
What Were Looking For:
5+ years of experience in performance/product management, marketing, or sales within the gaming industry.
Proven track record of managing live games and driving monetization strategies.
Strong leadership skills with ability to encourage a cross functional team and directly handle a small team.
Creative demeanor with a passion for mobile games and the ability to empathize with players.
Strong analytical abilities to undertake analysis and make data-driven decisions.
Excellent communication skills, both verbal and written.
Meticulous and a fast learner, with the ability to handle multiple projects simultaneousl.
