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About Mindspace Founded in 2014, Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel and the US. Our design-led office spaces and on-demand offerings such as meeting rooms, event spaces and daily offices provide the ideal solution for enterprise companies, startups, small businesses and entrepreneurs adapting to today’s fast-evolving hybrid work environment. Mindspace is considered a lifestyle brand that has been bringing hospitality into the world of work, always putting service and experience first. A profitable operator, Mindspace has over 15.000 members in more than 40 prime locations spread across cities such as San Francisco, New York, Miami, London, Berlin, Frankfurt, Amsterdam, Tel Aviv, Warsaw, Bucharest, and more. Why you’ll love working at Mindspace? Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You’ll work with some of the best people in the industry, who love what they do. You’ll be part of a global company with deep respect and understanding for the local culture of each of its markets. Our growth is intrinsically connected to that of our employees, and as a Mindspace employee, you’ll be presented with long term career opportunities, globally. Who is the ideal Mindspacer? You’re a team player. You take pride in what you do and have a mindset of “I’m all in” when you do it. You know when to take action and how to take the areas of your responsibility to the next level – excellence is the name of the game. You know how to ‘read the room’ and understand the professional environment you’re in. About the position The PPC Marketing Manager will be responsible for the paid demand generation for all global sites of Mindspace (across Israel, Europe and the U.S.). This includes driving forward the online marketing strategy, as well as campaign set-up, management, optimization and reporting. This is a role for a highly motivated and results-oriented individual and an opportunity to join our dynamic and fast growing marketing team. Goals
* Maximizing ROI of all paid channels to generate leads and meet sales goals
* Maximizing ROI of all paid channels to generate leads for ancillary Mindspace offerings and services
* Promoting the Mindspace brand through social channels Responsibilities
* Devising and implementing the online advertising strategy including market and competitor research, and defining target audiences, keywords and other metrics
* Hands-on planning, set-up and management of online campaigns, across multiple digital channels and markets
* Constant conversion performance improvement by A/B testing ad copy and creative campaigns
* Responsible for all key data analytics and reporting tools for measuring outcomes (Google Analytics, BI, Salesforce)
* Nurturing potential sales contacts and companies for conversion
* Top-line insights and input into social channels to support brand awareness and demand generation
* Stay up-to-date on both the digital marketing trends, the tech industry and the competitive landscape