The opportunity
The Director of US Payer Strategy works closely with US brand and/or biosimilar teams to create and align on the overall strategy and tactics as it relates to market access and the payer environment. The individual in this role is responsible for supporting the organization with strategic, tactical and managerial leadership specific to their assigned assets. This includes working with cross-functional colleagues to profile the payer landscape, develop and execute payer research, develop strategies to achieve product access goals, and create payer messaging and pull through tactics to enhance brand performance.
How you’ll spend your day
Lead the development and evolution of payer strategies that maximize patient access to Teva brands and/or biosimilars
Partner with cross-functional teams to conduct highly innovative research/analytics to define payer strategies
Integrate payer access strategies into the brand and/or biosimilar Operating Plan
Present payer issues, opportunities and recommendations to stakeholder leadership teams
Develop and implement a compelling value story to payers by collaborating with cross functional colleagues including brand teams, market access leadership, pricing and contracting, HEOR, etc.
Develop and gain approvals for marketing tactics and materials that effectively communicate the payer value story
Inform pricing and contracting evaluations and decisions
Identify and address product barriers to payer access and performance by applying advanced understanding of, and experience with, pricing strategies and payer analytics
Analyze market trends across the payer environment, therapeutic areas, and brand lifecycle to adjust/update payer strategies
Partner with Brand Marketing, Pricing and Contracting, Medical Affairs, and other internal teams to ensure payer strategy aligns with overall product strategy and company performance objectives
Responsible for developing payer-centered branding, awareness, and pull-through
Collaborate and negotiate to align cross-functional interests
Contribute to the financial forecasting process in support of regular operational and strategic business reviews
Track and trend ROI, targeting, formulary status and pull through program effectiveness through various IT and data resources.
Attend various market access, relevant therapeutic association meetings and customer meetings to stay current on market trends, clinical developments and treatment guidelines.
Help develop and administer budgets, resource plans, and performance objectives for the team
מלאה
פורסם לפני 3 שבועות
פורסמה ברשת