As the Online Marketing Manager, you will be responsible for developing and executing comprehensive online marketing strategies to increase our brand awareness, drive traffic, and generate leads.
You will manage various digital and other marketing channels and activities, including website management, SEO, PR activities, events online and offline, content generation, social media profiles, online campaigns, review sites positioning, etc.
Responsibilities:
Develop and implement effective multi channel marketing strategy
Implement SEO strategies to improve organic search rankings and drive website traffic
Plan and execute online marketing campaigns, including email marketing, PPC, and social media advertising
Create and manage engaging content for various channels, including blog posts, articles, whitepapers, videos, and social media updates
Oversee our social media profiles, ensuring consistent brand messaging and engagement with our audience
Coordinate and promote online events, such as webinars and podcasts, to educate and engage our target audience
Develop and manage public relations initiatives to build and maintain a positive brand image
Manage and optimize our presence on review sites to enhance our reputation and attract potential customers
Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and campaigns
Collaborate with the web development team to manage and optimize our website, ensuring a seamless user experience and high conversion rates
Stay up-to-date with industry trends and best practices to continually improve our digital marketing strategies
You will manage various digital and other marketing channels and activities, including website management, SEO, PR activities, events online and offline, content generation, social media profiles, online campaigns, review sites positioning, etc.
Responsibilities:
Develop and implement effective multi channel marketing strategy
Implement SEO strategies to improve organic search rankings and drive website traffic
Plan and execute online marketing campaigns, including email marketing, PPC, and social media advertising
Create and manage engaging content for various channels, including blog posts, articles, whitepapers, videos, and social media updates
Oversee our social media profiles, ensuring consistent brand messaging and engagement with our audience
Coordinate and promote online events, such as webinars and podcasts, to educate and engage our target audience
Develop and manage public relations initiatives to build and maintain a positive brand image
Manage and optimize our presence on review sites to enhance our reputation and attract potential customers
Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing activities and campaigns
Collaborate with the web development team to manage and optimize our website, ensuring a seamless user experience and high conversion rates
Stay up-to-date with industry trends and best practices to continually improve our digital marketing strategies
Requirements:
Bachelors degree in Marketing, Communications, Business, or a related field
3+ years of experience in online/digital marketing, preferably in the SaaS industry
Proven experience with SEO, content marketing, social media management, and online advertising
Strong understanding of various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
Excellent written and verbal communication skills
Creative thinker with the ability to develop innovative marketing strategies
Strong analytical skills and the ability to interpret data and make data-driven decisions
Ability to manage multiple projects simultaneously and meet deadlines
Experience with PR and managing online communications is a plus
Self-motivated and able to work both independently and as part of a team
Bachelors degree in Marketing, Communications, Business, or a related field
3+ years of experience in online/digital marketing, preferably in the SaaS industry
Proven experience with SEO, content marketing, social media management, and online advertising
Strong understanding of various digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
Excellent written and verbal communication skills
Creative thinker with the ability to develop innovative marketing strategies
Strong analytical skills and the ability to interpret data and make data-driven decisions
Ability to manage multiple projects simultaneously and meet deadlines
Experience with PR and managing online communications is a plus
Self-motivated and able to work both independently and as part of a team
This position is open to all candidates.
