responsibilities:
go-to-market strategy:
develop and execute go-to-market plans for product launches, feature releases, and ongoing marketing campaigns.
collaborate with cross-functional teams to ensure alignment and successful execution of marketing initiatives.
content creation and messaging:
create compelling marketing collateral, including product messaging, marketing enablement materials, and case studies.
manage the content development for various channels, including website, blog, social media, and industry publications.
product:
work closely with our product team to provide them with the necessary tools, and resources to effectively communicate our product value propositions.
manage the development of our materials.
customer advocacy:
work closely with our cx teams to cultivate relationships with key customers to gather testimonials, case studies, and success stories.
leverage customer feedback to enhance product positioning and inform future product development.
collaboration:
collaborate with product management, cx , and other cross-functional teams to ensure a cohesive and aligned approach to marketing and product development.
how does your day-to-day as a marketing manager look like?
plan and execute highly effective campaigns in various digital marketing channels:
you will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
promote via the website and inbound email campaigns product releases, events invites, webinars, articles, etc.
work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
work closely with a team of designers and content to assist with marketing assets and website management.
assist with our online community- related operational efforts (marketing-operations related tasks)
in this role, you will report directly to the vp marketing and collaborate with other departments – product, sx, growth , etc.
at least 3 years experience in a marketing role, 2+ years in a saas company
high level of hebrew speaking and writing a must
effective organizational skills with an ability to manage multiple projects in a fast-paced environment
proven experience in identifying target audiences and in creatively executing cross-channel marketing campaigns that engage, educate and motivate.
independent and reliable, can-do self-starter. strong sense of accountability and ownership.
ADVANTAGES
familiarity with marketing automation and crm tools, particularly hubspot an advantage
