– Develop and execute a comprehensive paid social media strategy, including buying, creative execution, tracking, testing, and reporting across multiple channels (LinkedIn, Taboola, Meta, twitter, and YouTube).
– Monitor and optimize ongoing campaigns, ensuring the highest ROI and effectiveness of our paid media spend.
– Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
– Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
– Advise and manage campaign timelines and marketing budgets for digital efforts and assets
– Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.
– Monitor and optimize ongoing campaigns, ensuring the highest ROI and effectiveness of our paid media spend.
– Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
– Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
– Advise and manage campaign timelines and marketing budgets for digital efforts and assets
– Partner with Marketing Operations to streamline, automate and measure all paid social activities in alignment with digital marketing programs.
Requirements:
– Minimum 5+ years of data -driven paid social media advertising and campaign experience with increasing demand across paid campaigns in the SaaS/technology industry
– Proficiency with analytics tools such as Google Analytics, Amplitude, LinkedIn Ads, etc..
– Expertise in crafting social posts and paid social media strategies to accelerate global growth
– Comprehensive fluency across paid social media platforms (LinkedIn, Meta, TikTok, twitter, YouTube) and managing campaign budgets; experience with social media platforms outside the United States a plus
– Experience running B2B successful, ROI driven lead generation campaigns on social media.
– Experience performing conversion rate optimization across digital assets
– Proficiency in design tools like Canva, Photoshop, and/or Figma to create and edit marketing assets
– Minimum 5+ years of data -driven paid social media advertising and campaign experience with increasing demand across paid campaigns in the SaaS/technology industry
– Proficiency with analytics tools such as Google Analytics, Amplitude, LinkedIn Ads, etc..
– Expertise in crafting social posts and paid social media strategies to accelerate global growth
– Comprehensive fluency across paid social media platforms (LinkedIn, Meta, TikTok, twitter, YouTube) and managing campaign budgets; experience with social media platforms outside the United States a plus
– Experience running B2B successful, ROI driven lead generation campaigns on social media.
– Experience performing conversion rate optimization across digital assets
– Proficiency in design tools like Canva, Photoshop, and/or Figma to create and edit marketing assets
This position is open to all candidates.
