What You'll Do:
Develop and lead go-to-market strategies for new and existing products, develop messaging, framing, and packaging for the product, segment audiences, craft value propositions and outreach messaging.
Transform new product releases and features into communicative materials for internal and external impact. Collaborate on planning and execution of new product launches.
Craft compelling and differentiated product positioning. Create marketing collateral, including product guides, blog posts, one pagers and sales materials. Craft brilliant sales decks, lead RFPs, and feedback microcopy with a focus on effective storytelling.
Conduct internal and external product training, walkthroughs, and produce FAQs, demos, and videos with strong presentation skills.
Collaborate closely with product management, sales, customer success and marketing to develop and execute cohesive product messaging in the market, keep the market informed on our newest (and existing) offerings, and find ways to encourage usage of our products and features.
8+ progressive professional experience. 3+ years in marketing and/or storytelling and/or product marketing. It will be an advantage if your marketing experience is in a tech business environment, preferably B2B
English speaker – Native level in writing and speaking is a must.
Ability to thrive in a fast-paced, highly collaborative environment.
Comfort with technology and a passion for storytelling.
Strong ability to construct and execute effective training.
