About eTeacher Group eTeacher Group is a global leader in online education, operating innovative virtual schools and teaching thousands of students in over 100 countries. As we continue to scale our global impact, we’re looking for a highly skilled and hands-on Growth Team Leader to drive our performance-based demand generation efforts. This role demands deep expertise in performance marketing—particularly on Facebook and YouTube—alongside a strong command of funnel optimization, testing frameworks, attribution modeling, and data-driven decision-making. You’ll own strategy and execution across key acquisition channels. This role is ideal for someone with an entrepreneurial mindset, a sharp analytical edge, and a proven track record of delivering sustainable growth.
Key Responsibilities:
* Lead and manage paid user acquisition campaigns across Facebook, YouTube, Google, TikTok, affiliate channels, and more
* Drive measurable growth through constant testing and optimization of ads, audiences, landing pages, and conversion funnels
* Build and lead a small cross-functional growth team
* Collaborate closely with the creative studio to produce high-performing content tailored for acquisition
* Oversee campaign tracking, attribution setup, analytics (GA4, GTM), and performance automation
* Monitor key metrics, generate actionable insights, and report results to stakeholders
* Work closely with marketing, product, CRM, and content teams to optimize the full customer journey
* Stay current with evolving digital marketing trends and best practices to maintain a competitive advantage
Key Responsibilities:
* Lead and manage paid user acquisition campaigns across Facebook, YouTube, Google, TikTok, affiliate channels, and more
* Drive measurable growth through constant testing and optimization of ads, audiences, landing pages, and conversion funnels
* Build and lead a small cross-functional growth team
* Collaborate closely with the creative studio to produce high-performing content tailored for acquisition
* Oversee campaign tracking, attribution setup, analytics (GA4, GTM), and performance automation
* Monitor key metrics, generate actionable insights, and report results to stakeholders
* Work closely with marketing, product, CRM, and content teams to optimize the full customer journey
* Stay current with evolving digital marketing trends and best practices to maintain a competitive advantage
Requirements:
* 5+ years of hands-on experience in digital marketing and performance-based user acquisition
* Demonstrated success in managing campaigns on Facebook, YouTube, and with affiliate partners
* Strong understanding of attribution, tracking technologies, funnel analysis, and A/B testing methodologies
* Proven ability to take ownership—from strategy through execution and scaling
* Entrepreneurial attitude with a focus on outcomes, agility, and creative problem-solving
* Experience in B2C acquisition and working with creative and cross-functional teams is a strong plus
* Excellent analytical and creative skills with a performance-first mindset
* Fluent in spoken and written English
* 5+ years of hands-on experience in digital marketing and performance-based user acquisition
* Demonstrated success in managing campaigns on Facebook, YouTube, and with affiliate partners
* Strong understanding of attribution, tracking technologies, funnel analysis, and A/B testing methodologies
* Proven ability to take ownership—from strategy through execution and scaling
* Entrepreneurial attitude with a focus on outcomes, agility, and creative problem-solving
* Experience in B2C acquisition and working with creative and cross-functional teams is a strong plus
* Excellent analytical and creative skills with a performance-first mindset
* Fluent in spoken and written English
This position is open to all candidates.
