Responsibilities:
Develop, execute, and optimize social media activities (Meta, Twitter, Instagram, TikTok, etc.) to meet company goals on a monthly and long-term basis.
Analyze advertising performance based on ROI and other revenue models, while identifying new targeting opportunities.
Manage official company social pages, handling comments, mentions, and interactions.
Initiate new SEM projects and propose creative ideas to increase campaign volume and ROI.
Explore new technologies to improve account management, tracking, and optimization.
Conduct daily and weekly campaign analysis and optimization, providing reports on key metrics and KPIs.
Contribute creative copy suggestions and provide ideas for graphical ads and posts.
Collaborate with cross-functional teams like operations, creative, and sales to align Social strategies with overarching business goals.
Minimum of 1 year of hands-on experience with international, multilingual social organic and paid accounts and campaigns.
Proven experience managing large monthly budgets, with a focus on performance marketing and content creation in the fintech or financial services industry.
Strong skills in social platforms, including Meta, Twitter, Instagram, and others.
Experience in performance measurement for direct and online marketing campaigns, with advanced proficiency in Excel (pivot tables, VLOOKUP, etc.).
Knowledge of retargeting and personalization strategies.
Excellent multitasking abilities and the capacity to prioritize effectively in a fast-paced environment.
Results-driven, with strong attention to detail.
Fluent in both written and spoken English and Arabic (required).
Excellent interpersonal, teamwork, and communication skills.
Creative and proactive with a passion for self-learning.
Passion for digital marketing and staying current with industry trends and developments.
*
