Key Responsibilities
Develop and share customer success stories and testimonials.
Enhance customer engagement through newsletters and webinars.
Analyze customer feedback to inform marketing strategies.
Develop and execute marketing strategies that engage customers throughout their journey, from onboarding and adoption to renewal and expansion.
Partner with customer success and product teams to drive awareness and usage of key product features that enhance stickiness and reduce churn.
Create targeted campaigns to promote upsell/cross-sell opportunities, feature adoption, training resources, and community engagement.
Develop customer-focused materials and toolkits for account managers to support renewals, QBRs, and expansion conversations.
Collaborate with customer analyst marketing for outreach strategies.
3+ years of experience in B2B product marketing or customer marketing, ideally in cybersecurity, SaaS, or enterprise software space (SASE an advantage).
Bachelors degree in marketing, Communications, or a related field.
Strong storytelling skills with experience in customer-focused roles.
Proven ability to partner cross-functionally with product, customer success, sales, and marketing teams.
Demonstrated success building customer advocacy programs and executing retention or expansion campaigns.
Experience managing customer communications, with strong writing and editing skills.
Analytical mindset with experience measuring marketing impact through tools like Salesforce, Marketo, or similar.
Excellent, native-level, English.
