Working closely with the Marketing, Product,, and Sales teams, youll help grow audience and better convey the value of the platform and product lines to the market.
This position has the unique opportunity to work cross-functionally with the marketing, product, sales, and customer success teams.
Responsibilities:
Bring new products to market: coordinate, execute, and measure the success of product launches, working closely with cross-functional teams such as Product,, Sales, and others.
Craft compelling content: develop content and collateral around that conveys product value, including vertical and persona-specific content, presentations, videos, product tours, and more
Be a competitive intelligence expert: know the competition, understand differentiation, and monitor competitors to retain high win rates
Create valuable sales tools: work with Sales representatives to create tools that will accelerate all phases of the sales cycle
Drive awareness and market education: create and launch campaigns that lead to high-quality pipeline generation and ultimately closed business.
5+ years experience in a B2B product marketing, technical marketing role, outbound product management, or market-facing role; experience in the cybersecurity and/or IT industry is a plus
Ability and proven track record in crafting compelling positioning and thought leadership content
Hands-on ability to create a range of marketing assets, including on-message product demo videos and slide pitch decks.
Proven success working cross-functionally. Ability to communicate effectively both internally (with teams across the org) and externally (market experts, customers, and prospects).
Highly self-motivated, accountable, proactive, and thoughtful with high attention to detail
Experience with business processes such as sales, operations, marketing, and customer support.
