About the Role Be a part of leading, strategizing, and owning the Tailor Brands acquisition marketing channels and team in driving flawless execution and growth Identifying new sources of acquisition, researching new media areas, and using revolutionary creative and messaging to increase spending efficiency Turn user data into personalized, contextual, Real-Time insights to power customer interactions and acquisition flows Own monthly spending, set annual and quarterly KPIs, and also track results on a weekly, monthly, and quarterly basis that provides insight into sales/revenue targets Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product
Requirements:
* 3+ years in online marketing managing and optimizing large-scale campaigns, in a variety of verticals, countries, and languages in the B2C and/or SaaS fields
* Experience in setting strategic and operational plans for growth marketing, including goals and objectives, resources, budget, and prioritization of initiatives to maximize output
* Proven ability to manage a variety of acquisition channels, from creative to campaign set-up, tracking, and analysis across SEM, online display, video, and social
* Substantial hands-on experience and skills in Social and SEM advertising (minimum 2 years experience mandatory)
* An analytical skill set with a statistical understanding of the basis of A/B testing, and experience with Google Analytics, Ads Manager (FB/Google), optimization software, etc.
* Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
* English at a high or mother-tongue level
Nice-to-know
* We are located in Rothschild, Tel Aviv
* Our hybrid model includes four days in the office and one day at home
* 3+ years in online marketing managing and optimizing large-scale campaigns, in a variety of verticals, countries, and languages in the B2C and/or SaaS fields
* Experience in setting strategic and operational plans for growth marketing, including goals and objectives, resources, budget, and prioritization of initiatives to maximize output
* Proven ability to manage a variety of acquisition channels, from creative to campaign set-up, tracking, and analysis across SEM, online display, video, and social
* Substantial hands-on experience and skills in Social and SEM advertising (minimum 2 years experience mandatory)
* An analytical skill set with a statistical understanding of the basis of A/B testing, and experience with Google Analytics, Ads Manager (FB/Google), optimization software, etc.
* Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
* English at a high or mother-tongue level
Nice-to-know
* We are located in Rothschild, Tel Aviv
* Our hybrid model includes four days in the office and one day at home
This position is open to all candidates.
