The opportunity
The Director of Value & Access Pull Through is responsible for ensuring seamless execution of market access strategies for our priority brands. This person is responsible for developing, leading, and executing programs that translate market access strategies into actionable push/pull-through initiatives that drive product uptake across payer, provider, and organized customer segments. The Director of V&A Pull-Through works closely with Value & Access, Sales, Sales Ops/Sales Learning, and Account Management teams to deliver consistent pull-through process, programs, and supporting materials. This role also drives initiatives to build field and account management capabilities in support of access communication to HCPs. How you’ll spend your day
Lead the identification, development, and execution of Pull/Push-Through activities for all priority brands, including development of Pull-Through messages and supporting material.
Develop consistent and optimized pull through processes, ways of working, and supporting materials
Serve as the primary point of contact for all areas of the business in priority brands assigned regarding Pull/Push Through activities;
Collaborate with Value & Access Strategy, Market Access Account Team Leadership, Brand Marketing, and Field Sales Leadership, up to and including VP level, to ensure alignment, integration, and execution to maximize HCP/PBM Pull Through opportunities and to ensure consistency with brand/value & access strategy and positioning
Partner with National and Regional Payer Account Team to identify, prioritize and align on must-win payers/PBMs for push/pull-through strategies set performance objectives that maximize paid NBRx rates or improve/sustain coverage positions.
Work collaboratively to engage Field Sales for consistent execution against these plans and monitor performance vs. objectives; Provide recommendations, get feedback, amplify best practices,
Drive initiatives, training, and educational programs to build field capabilities in support of access communication to HCPs in collaboration with Sales Ops/Sales Training;
Upskilling/coordination of insights and action driven plans local-regionally;
Partner with stakeholders to align on goals for pull through initiatives and drive measurement of results in alignment with internal colleagues;
Collaborate with Sales Ops and Insights & Analytics to design and implement appropriate data capture methods and tools, to help market access and field account teams assess opportunities and monitor performance;
Partner with Patient Support Services (PSS) leaders to design and implement appropriate tools to help teams monitor trends and utilization of patient support services and utilization management (ie: prior authorization submissions & approvals);
Develop appropriate reporting and regularly communicates ongoing progress of Payer Pull-Through performance, changing market dynamics, competitive landscape and field sales insights
Monitor and assess the success of Payer Marketing Campaigns; identify opportunities/gaps and work with payer marketing to develop new marketing messages/campaigns
Partner with stakeholders to continuously assess field sales’ proficiency with market access pull through and use of tools/tactics as part of the daily activities of the field, engaging with sales leadership, training and marketing to support full adoption of pull-through into the selling model;
Support organizational planning in anticipation of new product launches to ensure pull through tools and resources are available at launch and throughout the launch phase;
Foster best practice sharing across pull through initiatives/franchises
The candidate hired into this role will be required to work on-site at our Parsippany, NJ office
