משרות תוצאות חיפוש מתאימות לבקשתך:

The opportunity
We are seeking a dynamic hands-on Digital Marketing & Customer Engagement Specialist to join our team at Teva. In this individual contributor role, you will develop and execute digital business strategies to achieve our long-term goal of automated, targeted, and integrated multi-channel customer journeys for all Teva products
How you’ll spend your day
•    Strategic Planning: Develop and ensure the strategic Multi-Channel Marketing (MCM) plan aligns with brand objectives.
•    Consent Capture: Lead initiatives to capture consents and build a proprietary database of Healthcare Professional (HCP) emails and consents.
•    Customer Engagement: Collaborate with the sales team to create meaningful customer engagement journeys, adding value to HCPs and demonstrating Teva’s leadership.
•    Promotional Activities: Partner with agencies to design and execute high-quality promotional multi-channel touchpoints (e.g., eDetail-aids, electronic event management).
•    Website Management: Oversee the management and optimization of Teva websites.
•    Performance Tracking: Develop metrics and dashboards to track performance and implement Close Loop Marketing (CLM).
•    Change Management: Lead change management activities to engage all commercial and support teams around the digital strategy.
•    Budget Management: Define and manage the annual budget for digital activities, integrating all initiatives into a cohesive customer engagement strategy.
•    Digital P&L: Grow and measure Teva’s share of online business, managing it as a ‘digital P&L’ within the overall P&L.
•    Ecommerce Optimization: Improve the online ordering experience and effectiveness through ecommerce enhancements.
•    Data-Driven Decisions: Utilize data and advanced analytics to drive pricing decisions (Trading Portal) and enhance customer experience (Product Recommender).
•    User Experience: Provide expertise in user experience to influence customer engagement and buying behavior across channels.
•    Cross-Functional Collaboration: Work closely with key stakeholders (commercial, portfolio, IT, legal, medical) to input into annual plans and report progress to leadership.
•    Influencer Engagement: Identify and engage a network of influencers (KOLs, patient advocacy groups, professional medical associations) to support Teva activities.
•    Joint Initiatives: Ensure the design and execution of joint working/partnership initiatives meet the needs of decision-makers, including clinicians, budget-holders, third-party payers, and national bodies.
•    Event Support: Assist in planning and executing events and marketing materials