We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how.
Main responsibilities:
Multichannel Engagement Strategy:
Prepare and execute local strategic and operational plans with Marketing, Medical, and Customer Experience teams.
Develop channel requirements for GTMC and ensure effective multi-channel usage.
Align customer/brand value propositions with brand/GBU Glocal strategy.
Project Management:
Contribute to the Customer Experience network, ensuring programs and tools are harmonized.
Implement best practice content strategy with marketing.
Set up and monitor KPIs with GTMC.
Data-Driven Decision Making:
Analyze and share data monthly and quarterly to inform decisions.
Conduct ROI analysis on customer engagement strategies with GTMC.
KOL management:
Work in close collaboration with medical to ensure a seamless KOL engagement.
Manage collaboration with local Pulmonology & immunology scientific associations and ensure optimal local congresses plan execution
Education & Training:
Optimize processes and systems for a positive customer experience.
Train employees to meet customer expectations.
Communication & Collaboration:
Implement content roadmap provided by MCO brand lead.
Collaborate with local service colleagues and Customer Experience partner to enhance Customer Experience.
Agile Ways of Working:
Communicate policy, procedure, and service changes.
Foster continuous improvement and adaptability to digital tools
Education: University degree (medical field would be an advantage), preferably an additional education in Business Management, Marketing or related field.
Experience and specific knowledge:
2+ years of experience in pharmaceutical marketing. Immunology experience will be considered an asset.
Soft and technical skills:
Excellent communication skills, ability to engage people
Creativity and focus on finding solutions to achieve results
Persuasion, ability to work cross-functionally
Marketing knowledge, strategic analysis and planning, project management
IT knowledge and skills (Outlook, Word, Excel, PowerPoint)
AI tools knowledge (ChatGPT, Copilot)
Languages:
Fluency in Hebrew and English, both written and spoken
